Conversion Rate Optimization (CRO)
Growth
CRO is the science and art of increasing the percentage of visitors who take action — filling a form, making a purchase, or booking a call. At [Your Company Name], our CRO strategies are data-driven, user-focused, and results-obsessed.
- Data-Driven Insights
- A/B Testing
- Funnel Optimization
- UX & Personalization
Why CRO Matters
You could be losing thousands in potential revenue each month due to a poorly optimized website. Even a 1% lift in conversion rate compounds into significant gains over time.
Maximize current traffic
Get more from the visitors you already have—before increasing ad spend.
Reduce friction
Fix blockers in layouts, copy, and flows that slow users down.
Higher efficiency
Increase leads, sales, and subscriptions without inflating budgets.
Heatmaps & Analytics
We use Hotjar, Crazy Egg, and Google Analytics to see how users click, scroll, hover, and navigate. These insights power a prioritized optimization roadmap.
- Unclear CTAs (Calls to Action)
- Poor layout hierarchy
- Forms that get ignored
- Distractions or usability blockers
A/B Testing (Split Testing)
No guesswork—just structured experiments using tools like VWO, Optimizely, or Google Optimize alternatives.
Variables we test:
- CTA button color & placement
- Headlines & product descriptions
- Hero images & videos
- Page layouts & navigation
- Pricing displays & guarantees
Funnel Analysis
We map the journey from landing to conversion, identify drop-offs, and fix leakage step-by-step.
- Are users bouncing on product pages?
- Do they start forms but never submit?
- Is checkout causing cart abandonment?
Tooling: Google Analytics (incl. Enhanced eCommerce), Tag Manager events, CRM & marketing automation data.
User Experience (UX) & UI Consulting
CRO and UX work together. We align usability, accessibility, and brand to remove friction and increase persuasion.
- Page load speed
- Mobile responsiveness
- Menu & navigation structure
- Form usability
- Visual hierarchy & branding
Personalized Experiences
Dynamic content and behavioral triggers tailor pages to each visitor—boosting relevance and conversions.
- Show returning visitors differentiated offers
- Adjust copy by referral source
- Highlight urgency with real-time social proof
- Display location-specific content
Transparent Reporting & Growth
CRO is compounding. We report monthly with insights and next steps, and set quarterly targets.
- Test results & statistical significance
- Funnel performance metrics
- Revenue lift from CRO efforts
- UX changes & their impact
We’ll build a measurable, automated email engine tailored to your business — from list strategy to deliverability and conversion optimization.